The release of Halo 3 was wildly anticipated, as the game was the third in the original trilogy of the Halo games. As a result, the Halo 3 free download was one of the most downloaded game demos in the history of the Xbox 360. What many people don’t remember is that the Halo 3 trial download helped make another game - Crackdown.
But what does the Halo 3 trial download have to do with any other video game? Well, it has a lot to do with the distribution and promotional work for a game that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown would not sell well.
So they used a marketing gimmick, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 numbers, which sold 8.1 million copies in slightly over a year, but for a lesser well-known game that’s terrific.
Microsoft had turned to the Halo 3 trial download tactic because of poor opinions about the game from the game testers. They found the nonlinear nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.
As a result of this, the powers that be thought that something had to be done or the game would be a dud. It may seem dodgy practice at first to try to force sales of a game that’s expected to be unpopular, but in hindsight people love the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version associated with the Halo 3 free download, people play the role of an agent who is assigned to beat the kingpins or leaders of various gangs. To do this they make use of various superhuman powers such as super strength and super agility. In order to gain these powers, players have to accumulate experience by beating foes who then release experience orbs. The interesting part of the system was that the sort of orbs released depended on the method in which the agent killed the enemy. For example, a firearms orb appears if the enemy was killed with a gun.
So, while at first sight this game bundled with the Halo 3 free download seems to be nothing but a veiled marketing gimmick, in reality it exposed gamers to a fascinating gameplay world.
If you like Halo 3 and are interested in learning more about it, why not visit Halo 3 Info on our website entitled Halo 3 Insider Secrets
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