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If you want to sell anything on line or even merely make money from Adsense, you will have to make certain that your website is in the top five or six websites listed in a search using the keywords that you are specializing in.

For example, if your website is involved with dog carts, you will want to be in the top six websites of the search results if anyone keys ‘dog carts’ into Google.

The method of attaining this aim includes SEO (search engine optimization) techniques. There are many of these, in fact, there are hundreds or even thousands of books on the subject, so in this short piece, I merely want to look at one method that a great deal of newbies overlook.

Sitemaps. Do you use sitemaps to help promote your website? If you are not then you are probably not earning much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the rest are not using sitemaps to their full potential.

Let’s only talk about Google here, because it is the most used search engine by far and most of the others operate in the same manner anyway. Google uses robots, ‘bots or spiders to go out onto the web and track links automatically.

So, a spider (robots, bots and spiders are only different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it records the link with Google and follows it. If that link is to another page on your website it remains on your website. If, however the link is to an external page (web site), it will go over there.

Now, as a website owner, you want your web site crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep walking off your site to go somewhere else, they will have to come back very, very frequently to crawl all your site.

This is bad news. You would like to keep a spider, once you have been lucky enough to catch one, for as long as possible. Think of money spiders, because that is what they are.

So, in order to keep the spider crawling around your website, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.

I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my website.

Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through making sure that your site is indexed more quickly.

Owen Jones, the writer of this article, writes on a number of subjects, but is now concerned with the SEO Content. If you would like to know more, please go to our website at PLR Articles

If you are at all serious about earning money on line, then you should be concentrating a lot of your effort on SEO and getting more backlinks. SEO is ’search engine optimization’, but for those who are not certain what backlinks are, here is an explanation.

Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how well-liked (and therefore how decent or and helpful) it is. The most well-liked web sites drift to the top of the search engine rankings.

However, there are two kinds of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other website, which it perceives as a one for one swap.

These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you have to be so good that people will link to you for nothing.

I am sure that you appreciate that it is very useful to get to the front page of Google’s search results for the keyword phrase that you want to rank for, but perhaps you do not realize quite how important it is.

On average, over 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most people do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).

It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.

Not just will your website get more clicks up on the top of the search results, but the people who click through to your site will be searching for what you have to sell, which results in more targeted visitors. If the product sells, the top three do very well indeed.

I will return to getting more backlinks later, because there are a few other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.

For example, if you are selling T-shirts, it is better to call the site “Mike’s T-shirts” than “Mike’s Clothing”. There are other methods of linking websites, if you make a decision later to sell collared shirts or jumpers. Stay focused. Begin making money by selling T-shirts and then move on.

If you have a number of pages, be sure that the titles of each page are relevant too. Check the source code for every page as well and be sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag - again keep them targeted but do not repeat a keyword over three times per page.

Owen Jones, the writer of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR pieces

SEO copywriting services are provided by firms or individuals who will either write pieces of writing to order or will permit you, for a fee, to re-use and rewrite articles that they have written beforehand. Some of these companies are excellent, but most of them are worse than bad.

Some of the pieces that these companies sell are so bad that it would have been easier to compose the pieces from fresh rather than rewrite the gibberish that they sell.

The difficulty when you are searching for SEO copywriting services is that most people who require these services are working alone and often those who do know a good firm offering SEO copywriting services would prefer to keep the information to themselves.

Asking in a forum is practically useless, because there are too numerous members who do not know but have to say something and there are others who would not know a decent piece if they read one.

Therefore, the best guidance is to be vary cautious before you listen to advice and be very, very cautious before you part with any money. There are different levels that these firms work on, so it also depends what you want.

Do you want a firm to supply SEO copywriting services in toto - that is, do you need them to write the pieces and advertise your company for you or do you need to buy pieces from them and promote your own web site yourself?

The first choice is costly, but there are two degrees of the second option: first, if you purchase original pieces, you will have the same problems mentioned above, but if you buy PLR pieces (private label rights), you ought to rewrite them a little anyway in order to render them unique. This is an simple and far less costly quest.

Let’s start with the top end of the market. if you would like someone to take over advertising your firm on the Internet, then you need to be certain that that company understands the business that you are in. For example, would a company that has had success advertising a garden centre be able to promote a butcher’s?

Therefore, you have to see examples of the businesses that they have run successful campaigns for in the past and you ought to look at their website and even contact the firm to see if there were any worries. A bona fide SEO copywriting services company will be happy to show you these details, because they will be proud of their reputation.

If you only want someone to compose original pieces for you, you can afford to be a great deal less inquisitive. All you need to know in this example is the details of the guarantee. If there is no warranty that you will like the pieces, then go elsewhere.

If you are willing to do a little rewriting of the pieces that you have bought, you can make them your own. This is the route that most people using SEO copywriting services take to add content to their web sites or use as pieces to promote them.

Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR pieces

Look at the subject matter of your web site. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all read text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your prospective customers might only stop, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Remember as well that the text must be in regular text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your web site.

Without spamming the search engines by reiterating yourself too frequently, look for legitimate ways to repeat your keywords. How? you might enquire. Well, one method is to have several menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are lengthy, you could have three: top, side and bottom.

Another way of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine should penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have found that three pieces per web page usually does the trick, but it can take more. You should join some relevant blogs and forums and take part, leaving only worthwhile, helpful comments, but make certain that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be careful to keep it low profile and relevant or the webmaster might delete your comments or even your account, wasting your work of weeks or even months.

Create a sigfile for your emails too. This does not supply true backlinks that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a good joke or a topical report.

Try to be innovative and work on getting backlinks on relevant websites. As you go up the search engine rankings, people will email you asking to exchange links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not making new ones.

Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you would like to know more, please visit our website at PLR pieces